Dr. Teal's Rebrand

I rebranded Dr. Teal's Epsom salt to appeal more classy, elegant, and luxurious. It was important to me that I kept the typography and layout clean and simple. Dr. Teal's hasn't changed their branding since they launched in 2003, and it looks very medicinal, cold, and outdated. In my design, I wanted to convey the relaxation and calmness that the product provides. 

First off, I changed the previous blue to a teal to match the name. I dropped "Dr." to portray the brand as more of a self-care experience, less of a treatment for an ailment. I connected the E and A of Teal's with a calm wave to convey calming waters.

I also changed the packaging of the product to be in a carton instead of a bag, because a paper carton is more eco-friendly than a plastic bag, which appeals to more modern audiences. The carton also has a screw top which allows for easier pouring straight into the bath.

Before: